Asia-Pacific Analysis: R&D spending boosts development

http://www.scidev.net/asia-pacific/r-d/analysis-blog/asia-pacific-analysis-r-d-spending-boosts-development.html

R&D investment lessons from China

There are lessons in R&D investment to be learned from China.  The Chinese government encourages Chinese companies to create and own technologies, and also transfer technology from abroad, according to American author and editor Professor Dr. Brenda K Wiederhold. [2]  “As a result, a number of multinational technology and pharmaceutical companies have taken advantage of this policy” to transfer facilities from India. The Chinese government owns all top-ranked academies and has tripled its investment in education in the past 12 years, she notes. These universities emphasise research. “Of the five million students graduating per year, about one million are research students. And China’s academicians file more patent applications than those in any other country — 16 percent compared to 4 percent in the United States,” Wiederhold adds.

[2] Brenda K. Wiederhold  Investment in Innovation:  Lessons Learned from China (CyberPsychology, Behavior, and Social Networking, Volume 14, Number 4, 2011)

Contact Information:

Virtual Reality Medical Center

La Jolla, California USA

frontoffice @ vrphobia.com

When Pain is the Best Therapy

http://www.theatlantic.com/health/archive/2016/08/exposure-therapy/496547/

 

The Virtual Reality Medical Center in San Diego, for example, offers VR therapy for all manner of fears. Heights, driving, needles and blood, spiders, enclosed spaces—you name it, they treat it. First steps in traditional phobia treatment sometimes involve imagining fearful scenarios, but a patient’s mind is naturally resistant to those thoughts and will go to some lengths to avoid fleshing out terrifying visions. Virtual reality scenarios have proved useful in social phobias, wherein patients have a debilitating fear of interacting with other people.

To schedule an appointment at one of our Southern California Clinics (Sorrento Valley, La Jolla and Coronado), please contact us at:   frontoffice @ vrphobia.com

Virtual Reality Breakthroughs Save Lives

https://theamericangenius.com/tech-news/virtual-reality-breakthroughs-save-lives/

 

VARIOUS THERAPIES ARE RIPE FOR VR

Therapy is another sector that’s highly compatible with VR, particularly when it comes to phobias. Patients interested in treating their panic and anxiety disorders with exposure therapy can find a convenient solution in the technological updates VR brings to the table. The Virtual Reality Medical Center in San Diego employs headsets in order to “[place] the client in a computer-generated world where they ‘experience’ the various stimuli related to the phobia.”

The Center uses this method to treat specific phobias, chronic pain and other anxiety and stress-related disorders.

To schedule an appointment at our Southern California area clinics (Sorrento Valley, La Jolla or Coronado), please contact us at frontoffice @ vrphobia.com

How to Cope with Your Fears

Up to 9 percent of the U.S. population has a specific phobia, according to the APA, including claustrophobia. Few seek help. “The phobias are the most predominant anxiety disorders that there are, but most [people with] them never get any treatment,” Wilson says. Instead, they do their best to avoid the situations that scare them.

But people who seek help can overcome their fears. “This isn’t like Type 1 diabetes,” which has to be managed through life, Wilson says. Nor is it something that people can usually “just get over,” adds Brenda Wiederhold, a clinical psychologist who treats anxiety disorders at the Virtual Reality Medical Center in San Diego and Brussels. She says fear that’s unrelenting, excessive and irrational should drive patients to see a professional who treats anxiety. “If you’re starting to avoid things; if you know you need a medical test and you put off the MRI for a year – that’s when it’s gone from a fear to a phobia,” she says, noting that the condition typically manifests when people with a genetic predisposition for an anxiety disorder face a life stressor.

Even people whose claustrophobia-related anxiety isn’t debilitating or constant can improve with treatment. “Whether you have the disorder or you don’t have the disorder, if you have something that’s unpleasant to you, and you want to get rid of it – that’s the sign to get help,” Wilson says.

Virtual Reality Exposure Therapy

http://www.theatlantic.com/health/archive/2016/08/exposure-therapy/496547/

Exposure therapy, a form of cognitive behavioral therapy, involves subjecting patients to increasing amounts of things they fear, or otherwise hope to avoid. It is one of the great success stories of mental health, and it’s not just for phobias…

Recently, a more palatable route has been introduced with virtual reality. The Virtual Reality Medical Center in San Diego, for example, offers VR therapy for all manner of fears. Heights, driving, needles and blood, spiders, enclosed spaces—you name it, they treat it. First steps in traditional phobia treatment sometimes involve imagining fearful scenarios, but a patient’s mind is naturally resistant to those thoughts and will go to some lengths to avoid fleshing out terrifying visions. Virtual reality scenarios have proved useful in social phobias, wherein patients have a debilitating fear of interacting with other people.

www.vrphobia.eu

www.vrphobia.com

www.fearofflyingexpert.com

+1 858 642 0267

frontoffice@vrphobia.com

Dr. Mark Wiederhold Featured on the Price of Business.com

Dr. Mark Wiederhold of the Virtual Reality Medical Center in San Diego, California, was interviewed by Dr. Colleen Mullen of CoachingThroughChaos.com. Check out the links below to read the article and listen to the podcast!

 

Article: http://priceofbusiness.com/virtual-reality-dedication-know-how-passion-the-virtual-reality-medical-center-what-an-experience/

Podcast: https://soundcloud.com/coachingthroughchaos/001-virtual-reality-medical-center-w-dr-mwiederhold

 

For more information about Dr. Colleen Mullen or about becoming a guest on the podcast, please check out CoachingThroughChaos.com

Interns Attend BE.VR in Brussels

highres_4382296331.jpg

Every two months, Virtual Reality in Belgium (BE.VR) hosts a meet-up in which new ideas and innovations are introduced and shared with members of the virtual reality community. On Thursday, June 4th, new interns William Zhu, Emily LaFond, and Miranda Lin attended this event that featured various presentations from VR companies.  They were even given the opportunity to try their new software and products! Here is what they had to say:  

 

“The Virtual Reality in Belgium (BE.VR) conference was a rather unique and unexpected event that I had the honor to attend during my internship with VRMI. It was eye opening to see how far the developers have come to creating a virtual world with tools such as Oculus Rift. Trying on the devices felt surreal. It felt as if another world suddenly emerged in front of my eyes.

Although most people are excited about virtual reality for the entertainment aspect of it, and I won’t deny that I am either, I see a lot of potential for this in other fields. For example, the unprecedented improvement from Oculus can be the next big thing for virtual medical programs, allowing professionals to deal with patients that suffer from PTSD and various phobias more efficiently. With the continuing and rapid advancement of our technology, I can see an increasing demand for virtual medics every day. This could be the future of psychology. Furthermore, virtual reality can play a huge role in training purposes, whether it is for military, police, firefighters, etc. It can sufficiently mimic the situation and trick your brain into believing the scenario. With virtual reality, we will have more trained and better prepared law enforcers and public servants!

Virtual reality has garnered a lot of attention lately from the public, which makes me feel optimistic about the future of this field of technology. It could be a game changer!”

-William Zhu

highres_438283616.jpg

Intern Will Zhu trying out a product from The Big Bad Wolf, a Belgian based VR company. Photo courtesy of BE.VR

 

“The Belgium Virtual Reality Meetup was a great way to be introduced to the industry. Prior to the event, I had little knowledge of virtual reality and its use in society. I understand that virtual reality (VR) is an innovative and fast-growing industry that does not entirely dedicate itself to healthcare and therapy. In fact, the majority of VR presented at the event was focused on media purposes including the video gaming and film production industries. We heard from about five different companies and the products they offer. Most of them create software for better VR and more realistic simulations.

I had the opportunity of trying out some of the products before the presentations began. Their dedication and excitement for their demos was overwhelming, which only reinforces their passion for virtual reality. Most companies were based out of Belgium, however, there were others from various parts of Europe including Denmark and France. It was exciting to see the diversity among the products within the virtual reality industry. Although most of the presentations were geared toward the gaming and film industries, I realize VR’s potential for enhancing healthcare treatments specifically for mental health and pain management. The innovation and further development of VR has no intention of slowing down, providing VRMI with an optimistic future!”

-Emily LaFond

highres_438283691.jpg

Conference attendee experiencing Vector VR’s driving simulation through the Oculus Rift. Photo courtesy of BE.VR

 

“The virtual reality event on Thursday was very impressive. It was inspirational to see how VR can be applied to various areas. For example, the ASPIC Technologies group showed us a demo of their virtual reality software, which can be applied in the film or gaming industries. The scenes are so realistic that you forget it is indeed virtual reality. They also presented another technology involving human action. In this virtual reality scene, there were three cubes with different colors that were mixed together in a box and I could use my hands to separate them. After using these demos, I could begin to compare the various products and determine the one that appeared most realistic.

In addition to my hands-on experience, I also had the chance to talk to the Vection VR group. The group is aiming to use the Oculus Rift to create vivid driving scenes, enhancing the customer’s experience. This technology can be used for driving schools, racing practices, and at-home video games. Another fascinating company was PsyNAPS, who is aiming to use their new technology to percept the neural process and action behaviour in order to develop treatment exercise.

Although the virtual reality is very impressive, you can still feel the difference when the scene is moving. For example, the cube and racing experience I tried did not entirely sync with my movement. If the VR cannot give the same experience to the patient as reality does, then we need to be more cautious when evaluating the effectiveness of the treatment. I also had the chance to talk to a woman at the conference who is doing marketing for her VR company.  I admired her methods and hope that VRMI can continue to market itself in Europe as our treatment has proven to be helpful to our patients.”

-Miranda Lin 

Distracting patients at the dentist to lower their fear

dentist_distraction

 

Nearly one-quarter of all Americans avoid dentists because they’re afraid, according to American Dental Association surveys. There’s fear of pain, fear of needles, fear of drills, fear of blood, fear of gagging, fear of feeling helpless or having personal space violated, fear of being lectured for not brushing or flossing adequately and fear of being admonished for staying away so long…

Minimizing pain, maximizing distractions. 

Dentists are trying to find new ways to calm their patients. Some practices let patients virtually sleep through the procedure. Others focus on minimizing pain as well as the typical sounds and smells of dentistry that can trigger unpleasant memories, while maximizing soothing distractions.

Behavioral psychotherapists can teach ways to overcome anxiety. Some people find that hypnosis helps them relax, and some hypnotherapists can provide sessions by phone before dental visits.

Some dentists also boast spa-like comforts, such as massaging chairs, warm neck rolls, paraffin wax treatments for hands and reflexology, the traditional Chinese foot massage.

Taking a cue from pediatric practices, some dentists offer an array of entertainment options to keep patients’ minds off the drilling and filling. Various psychological techniques, including distraction by virtual reality environments and the playing of video games, are now employed to treat pain. In virtual reality environments, an image is provided for the patient in a realistic, immersive manner devoid of distractions. This technology allows users to interact at many levels with the virtual environment, using many of their senses, and encourages them to become immersed in the virtual world they are experiencing. When immersion is high, much of the user’s attention is focused on the virtual environment, leaving little attention left to focus on other things, such as pain. In this way virtual reality provides an effective medium for reproducing and/or enhancing the distractive qualities of guided imagery for the majority of the population who cannot visualize successfully.

What can patients do themselves to alleviate their anxiety? 

Bring your own distractions—a riveting book, a music player full of transporting tunes or favorite movies if your dentist is equipped to play them.

Tell the dentist and the staff about your fears. And shop around until you find a practice that is empathetic.

In the meantime, take very good care of your teeth and gums. The healthier they are, the more pleasant every dental visit will be.

To thus who want to go farther on the subject, we published a paper called Virtual reality and interactive simulation for pain distraction in the Cyber Therapy issue of 2010

This article is based on Melinda Beck’s, More dentists talking pains to win back fearful patients.

 

Checking email less frequently reduces stress

checking_email_stress

Checking email less frequently reduces stress, according to psychologists at the University of British Columbia.

They instructed half of the study’s 124 adults, including students, financial analysts and medical professionals, to limit checking their email to three times daily for a week, while telling the other half to check email as often as they did before the study. Then the researchers reversed the instructions for the two groups during a subsequent week. The researchers found thatduring the limited email use week, participants experienced significantly lower daily stress than during the unlimited email use week. Lower stress, in turn, predicted higher well-being on a diverse range of well-being outcomes. These findings highlight the benefits of checking email less frequently for reducing psychological stress.

You can read the full research on Computer in Human Behavior book.